Every year around August, the George Agricultural Show takes over the George Showgrounds, bringing a festive weekend of farming, food, family fun, and community spirit to the Southern Cape.

This iconic agricultural event has been a part of the region’s heritage for over 160 years, and it continues to grow — both literally and figuratively. Whether you’re a local, a visitor, or just looking for something unique to do in George at this time of year, the George Agricultural Show promises a packed programme of exhibitions, performances, and exciting experiences for all ages.

What is the George Agricultural Show All About?

The George Agricultural Show is more than a showcase of farming excellence — it’s a celebration of local talent, community pride, and all things country. This longstanding event draws thousands of attendees each year with its lively mix of entertainment and agricultural focus.

Expect everything from livestock exhibitions and equestrian events to craft stalls, live cooking demos, and even combat sports and table games. The organisers work hard to involve more of the community each year, and visitors can enjoy a truly immersive experience that blends traditional farm life with contemporary culture.

Whether you’re into local cuisine, hand-made products, or the adrenaline of a tug-of-war final, there’s something to enjoy at the George Agricultural Show.

Location & Tickets

The George Agricultural Show is hosted annually at the George Showgrounds in the Western Cape. Tickets are usually affordably priced and made available via the official event website in the lead-up to the show.

Event Highlights

• Livestock exhibitions & sheep herds (Merino & Dohne Merino)
• Ladies’ Morning 
• Business Breakfast 
• Live music performances featuring well-known artists
• Titan Fight Night and martial arts showcases
• Show dance and crowning of the Show Queen
• Horse events for equestrian enthusiasts
• Chess, tug of war, table tennis & karate tournaments
• Family-friendly stalls and kids’ entertainment

Insider Tips for Visitors

• Best time to visit: Arrive early in the day for quieter exhibits, or come later to catch live shows and evening performances.
• Parking: Ample parking is available at and near the venue, but come early to avoid queues.
• Weather tip: August in George can bring cool, crisp mornings and sunny afternoons — dress in layers and pack a hat.
• Nearby accommodation: There are plenty of great places to stay near George Showgrounds — browse them here.
• Must-sees: Keep an eye out for headline performances, like past appearances by Elandré and the always-popular Ladies Morning, previously hosted by food icon Carmen Niehaus.

Where to Stay Near the George Agricultural Show

Planning to make a weekend of the George Agricultural Show? Here are 3 top-rated stays just minutes from the action:

De Kaap’s Hollands 2

(1.5 km from showgrounds)

A modern Cape Dutch retreat for two offering stylish comfort, boasting a queen-size bed, separate lounge with smart TV, kitchenette, and WiFi. Situated next to a golf course and Pael courses, it is ideal for couples who want to stay close to town but still be surrounded by tranquillity.

Palms Manor

(2.3 km from showgrounds)

This self-catering house is ideal for a small family of four or two couples and is situated on the picturesque Kingswood Golf Estate near the 11th fairway. The house has a fully equipped kitchen and leads onto a patio with a Weber braai and a view of the Outeniqua Mountains.

Outeniqua Inn

(3.5 km from showgrounds)

A homely guesthouse with suites for couples and a self-catering apartment for a larger group. Each unit has air conditioning, a TV with Netflix and WiFi, and there is a communal swimming pool and braai facilities on site.

See all accommodation near the George Agricultural Show here

Book Your Stay for the George Agricultural Show

Ready for a weekend of farming, food, and fun? The George Agricultural Show is a staple on the Garden Route calendar and offers something for everyone — from agri-enthusiasts and live music lovers, to families and first-time visitors.

Book your accommodation today and experience one of the Southern Cape’s most cherished annual events for yourself.

Main image courtesy of George Agricultural Show